Check out this recent article we found online…it makes me wonder — are YOU using email properly in your business? Are your email tactics bringing you more sales? If not, you deserve to be at The Capital Factor II — where you’ll learn from some of the sharpest minds in the email marketing arena.

Is email the Cinderella story of marketing?
Sources: DirectMag.com, December 4, 2007; PoliteMail.com

Although marketers spend trivial amounts of their budgets on email marketing, these small investments provide an astronomical return on investment — $48.29 for every dollar spent, according to the latest figures from the Direct Marketing Association. Now comes news that email is also driving a comparatively large percentage of many company’s sales.

According to a survey by Salestream Software, email is the ugly stepchild of budgeting, yet Cinderella for leads and sales, with top rated return-on-investment (ROI). Allocations for email marketing budgets are at the very bottom, under 5% for large businesses and under 10% for small and medium businesses, yet email marketing was consistently a top performer in answers rating marketing campaign success (in terms of sales and lead generation) as well as answers rating the importance of marketing mediums.

Based on survey results, a relative value index was derived that illuminates email at the top for ROI, followed in order by search keyword marketing, direct mail and online (non-search) advertising, with more traditional forms of marketing receiving a lower value for ROI.

The survey also revealed that broadcast email marketing is the most common approach, yet campaigns to small groups and one-to-one email follow-up provide the greatest results. ◊

Tags: business tactics, email marketing, growth, marketing strategy, online marketing, sales

This entry was posted on Wednesday, February 6th, 2008 at 1:18 am and is filed under Business Growth, Capital Factor Speakers, Capital Factor Topics, Denver Colorado Conference, Denver Colorado Seminar, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.